It is a must for any entrepreneur to remember that letterheads are not limited to just papers or stationery only. They can also be incorporated in the flyers, business cards, and brochures. That’s why a letterhead should be as well-designed as it should contain the right elements so that it could provide a good visual demonstration of the firm.
Similar to creating an ID card, a professional letterhead should have the general components regarding the company. Now, let’s look at the 3 key elements any proper letterhead should include: the name of the company, its logo or slogan, and its general contact details.
Just imagine, an anonymous or nameless letterhead is not different from a plain piece of paper no one wishes to waste their time reading. Needless to say, a firm or business name is the most vital item a letterhead must have. The company’s name is not only an introduction, but it is the first solid item to prove that the business is real.
Due to that significant role, you should place the name of your company (or your own name) at the top of the letterhead. This arrangement gives the reader a clear idea of where the business letter is from and even offers them a vague notion as to what the business letter is about.
Company’s Logo or Slogan
Your business can be recognizable across the commercial communication with the help of a well-made logo or slogan put on a strategic area of the letterhead.
The preferable position for most entrepreneurs to put their logo is at the top of the letterhead – beside or above the company’s name. Meanwhile, other business owners like to place their unique designs or logo in the background – like the watermarks.
At any rate, putting the firm’s special logo on the most visible spot will help stir up the reader’s curiosity and thus, boost the company’s branding further.
Remember, the more detail you put in your letterhead, the more real and persuasive it will appear in the clients’ perspective. These kinds of elements are usually grouped together and are placed harmoniously on either side or below the company’s name and logo.
Naturally, any company that isn’t fraud will have a specific address for interested, possible customers to contact with. The reader of your business letter will need to know where your company is and how to keep in touch with you. That’s why an address is essential.
But note that aside from the registered, physical address of your firm, you need to include the postal address also. And other than the real location that you registered, you can put in the address of other business location (sans the living dwelling).
Website and Email Address
In this contemporary age where electronic tools are becoming dominant, one would be behind the times if they don’t consider adding the e-mail and website address on their letterhead. Better yet, entrepreneurs should include their social media details as well.
Communicating via email is convenient for foreign customers. And often, people feel more secure if they see a company with real, confirmed addresses – this means more ways to contact you if something goes amiss.
This should include telephone, voice and fax numbers, and if available, professional license digits together with an established date, too.
Why are these numbers so important? – It’s because they are for in the case the recipient is interested in your firm and wish to contact you, or to make a transaction, to discuss further, otherwise to resolve certain issues they’re still puzzled about.
The Art of Letterhead Display
Now, when you’ve finished identifying the basic data for the letterhead, it’s time to start thinking of a strategically letterhead design and template. Gathering all the necessary elements is useless if you don’t know how to arrange them right in your letterhead print.
So, if you want to make a nice letterhead, figuring out how to come up with an attractive design is one more critical element you need to mind.
Opt for the Right Typography
Your work’s overall appearance depends on what you choose for the typography of your letterhead. So select the typography carefully so that it will suit your firm brand.
There is quite a wide range of typography available to choose from, so the task may be a little daunting. However, you can always take advantage of the internet and seek any graphic designer’s advice
Keeping Things Simple
Too intricate isn’t always effective. It’s not uncommon that readers lose their focus because of a too complicatedly designed letterhead. This is why letterhead developers should be careful when arranging the information in their letterhead print.
The solution is to keep the letterhead design as simple as you can. The point is to successfully deliver the message to the reader, not to distract or discourage them with your sophisticated design. So, the purpose of your layout should be only curbed for the marketing purposes.
Even a simple inclusion of your company’s name, logo, and contact details will do.
Create a Fitting Hierarchy
This aspect is a significant principle in any design – the arrangement of sections in a design in order to show importance. A good hierarchy helps audiences effectively identify which piece of information is most essential, or which parts they should read first.
To optimize the effectiveness of the design and hierarchy, letterhead makers need to be sure to arrange all the key data where they’re most obvious and really accessible to the audiences. Whereas, any other less important elements should be in right places where readers can be less distracted from the key items.
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